Our opinion You work hard on content and want to make it valuable for your audience. So why not put the same amount of time and effort into making sure that content gets right into the hands of the consumer? There are now a huge number of various articles on the Internet, so it is no longer surprising that the vast majority use social networks to promote articles: they are easy to use and do not need to pay for them. But the natural success of such social media campaigns is slowly fading, and results-oriented companies are beginning to actively use such powerful techniques as email marketing, native advertising, and pay advertisers.
To get their ads to the first lines of search results. Our recommendation: To increase your brand awareness, build a reputation, and grow your Australia Phone Number List public influence, use a favorite trick of content marketers - testimonials from industry influencers who are ready to share their love for your brand with subscribers. Usually such people already have their own audience, receptive to their ideas and recommendations. Collaboration with such influencers will increase your content's audience reach and increase your brand awareness.

Sure how to reach the audience you want, check out this eight-step guide to attracting industry influencers. Read more about influencer marketing: Influencers - who are they? Influencer Marketing: Why It Works Evaluation of current results step by step Key Findings : Although most bloggers still don't analyze the relevance of each post, the number of bloggers who track traffic has grown by 18% in the last 3 years. In addition, 30% of bloggers who regularly engage in analytics get better results than those who do not. Our opinion : Many people think about measuring results only at the final stage of blogging (if they even think about it), although it should play a decisive role at every stage of content marketing: when planning, prioritizing, publishing, promoting.